Tia

Tia Brand Campaign

finally, healthcare that hears you.

I’ve never been particularly drawn to the idea of healthcare advertising, but Tia is different. (Really, I go there.)

They’re a women’s health clinic that puts you in control of your health in a space designed for maximum comfort, where above all else, you’re seen and heard. Because they know that traditional healthcare has continued to leave women feeling dismissed, patronized, and misdiagnosed.

And they’ve had enough of the medical gaslighting.
Listening to women shouldn’t be revolutionary.
It should be standard practice.

The Anthem

The Social Vignettes

Our brief asked us to target women from ages 18 to 50 with one video deliverable. No easy feat. So we created three separate vignettes from our anthem and used media targeting to run them across platforms to meet women where they already were (Tiktok vs Instagram vs Facebook). And whomst among us doesn’t love a 9:16 crop?

The OOH

In addition to the videos we were asked to create 18 unique assets to live on the streets of New York showcasing real Tia patients. We wanted to stay as far away from traditional healthcare testimonials as possible, and show that Tia patients are human, authentic, and relatable. The women at Tia are your moms, your sisters, your friends, and maybe even you.
We were so lucky to work with the unbelievably talented photographer, Donna Viering.