THE CADILLAC GRILL IRON
THE CADILLAC GRILL IRON
We take branding and grilles very literally
Cadillac is known for their bold and striking grilles. So in the Summer of 2018, we decided to celebrate by making a limited-edition grill accessory to ensure you have the Cadillac of steaks. The Cadillac of buns. The Cadillac of cutting boards. The Cadillac of your dreams.
We (no. really. like, the team and I went to jersey and) made 850+ Cadillac Grill Irons and became the first automotive brand to do an Amazon Prime integration. Ariana Grande was hosting Prime Day that year (and also dating Pete Davidson), and we tried to send her a Grill Iron after stalking her for hours, only for her people to come back and say, “no thanks, she doesn’t eat meat.” :(
Agency: Rokkan
Role: Art Director, Designer, Production Line Worker
Made with: Mike Maher, Max Mitrani, Alex Lea, Jacqueline Mellow, and manufacturing queen Beth Shulman